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30-06-2025

How much does a custom-made wedding dress cost? Spoiler: it depends (but we'll help you figure it out)

6 min read

You might say "as always," but it's true: the price of a custom-made wedding dress is like a wedding buffet, and can range from a small budget to unlimited champagne, depending on what you choose. So, how much should you really budget for a wedding dress sewn just for you, with love (and lots of thread)? Let's get to the heart of the matter, without fuss or a three-meter train.

The Average Price of a Custom Wedding Dress: Prepare Your Wallet (But Don't Panic)

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If we had to give a range (and we're talking about money, not cutlery), the price of a custom-made wedding dress generally ranges between 1,200 and 5,000 euros. A wedding dress is not ready-to-wear: every detail counts. But be careful, it's not an exact science. Like a mojito, it depends on what you put in it.

A dress at €1,200 is often from an emerging designer, a relatively simple but elegant model, and good quality fabric without being unicorn satin. At €3,000, you start to get into the highly personalized category, with fine lace, elaborate tailoring, multiple appointments, and fabric that makes you "wow." Beyond €5,000, you are clearly in the very high end where the champagne is chilled, and the fittings take place in private salons where you are offered Mariage Frères tea.

But don't run away! There are a thousand shades of tulle between these extremes.

Yes, it's more expensive than a ready-to-wear dress. But here's why

Let's not kid ourselves: a custom-made dress is a lot of work . The designer doesn't just pull a dress off a rack. They take your measurements, talk with you for hours (sometimes longer than your future mother-in-law), do several fittings, adjust them, start over, and transform your vague ideas into tangible reality.

It's also craftsmanship , often done by hand, sometimes with imported or rare fabrics. In short, it's haute couture for a very special day. And yes, it comes at a price.

What Makes the Price of a Custom Wedding Dress Vary

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Because not all dresses are created equal, and not all budgets are created equal (nor are dreams), whether you're dreaming of a bohemian wedding dress or a more classic style, here are the main factors that influence the price of a custom-made dress. Spoiler: it's not just the length of the train.

1. The designer's fame

It's a bit like asking your aunt or Cyril Lignac for a cake. Same recipe (in theory), but different price. A well-known designer with a full order book will charge more. You're paying for reputation, expertise, craftsmanship, and impeccable finishing .

But the good news is: local or lesser-known designers can offer stunning dresses at much lower prices, without sacrificing quality. And sometimes, the most stunning dress comes from a small, hidden workshop.

2. The materials chosen: tulle or wild silk?

Between synthetic satin and Calais lace, we are clearly in two worlds. Noble fabrics are expensive , and the more layers, embroidery, and appliqués there are, the higher the price. If you dream of silk, cloud-light chiffon, or pearls sewn one by one... plan the budget.

But if you're more into "minimalist elegance," know that a flowing, understated dress can be sublime, and more affordable.

3. The complexity of the model

A sleeveless, unadorned sheath dress isn't the same undertaking as a princess gown with an embroidered bodice, balloon sleeves, a three-layer skirt, and a cathedral train. The more complex the cut, the longer the work. And time means money.

But rest assured: you can look great without being complicated. And a good, simple but well-fitting model can make you look like you've stepped straight out of a modern fairy tale, with Wi-Fi.

4. Accessories and details: all that glitters is not free

Mother-of-pearl buttons, a matching veil, a beaded bodice, a hand-embroidered back… All these little details add up to a hefty price tag. So, be sure to discuss this with the designer from the start: should everything be custom-made, or can certain elements be purchased separately to save money?

Spoiler: sometimes, mixing tailor-made and ready-to-wear in a clever way produces stunning results.

5. The number of fittings required

Typically, a custom-made dress requires between three and six appointments . The more appointments, the more time the designer spends, and therefore the higher the price. But don't skimp on fittings: it's better to come once more than to end up with a dress that's too tight or baggy.

Can you make a custom-made dress on a budget? Yes, but with a few tricks

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It's possible, even for a princess wedding dress , but you'll have to be smart, flexible, and sometimes make choices. Here are some tips for getting a custom-made dress without selling a kidney (or your wedding ring before time).

Choose a local or beginner designer

Starting designers often offer attractive prices to make a name for themselves. And they put their heart and soul into each creation. Plus, you're supporting local crafts. Jackpot.

Opt for a simple (but chic) model

You don't have to look like a cake to shine. A flowing dress, without expensive lace or excessive volume, can cost you half the price. And you'll be able to dance without getting your feet tangled. Bonus.

Limit high-end materials

A little lace, yes. Silk from A to Z? Maybe not. Designers often know how to offer less expensive but very pretty alternatives. Don't hesitate to ask them.

Group the fittings

Less travel = less potential costs (and less logistical stress). By planning ahead, you can limit your back-and-forth and sometimes save a few euros on the bill.

What if we bought a custom-made dress abroad?

Ah, abroad... Where dresses seem to cost half the price. Yes, some countries offer dresses, including very trendy models like the Mermaid Wedding Dress , made to measure and at unbeatable prices: Morocco, Tunisia, Turkey, China... But you have to be careful.

Advantages? Clearly, the price

You can sometimes cut the price in half , or even three, for a very well-made dress. If you have family there or a good contact, it can be worth it.

Disadvantages? Anything that is not under control

Between customs fees, delivery times, adjustments that can't be made remotely, and photos that don't always look like reality... you need to have strong nerves. And plan for local retouching, which is often unavoidable.

Custom-made dress vs. boutique dress: the final face-off

Still undecided? Here's a quick (and straightforward) comparison to help you decide.

The tailor-made dress

Benefits :

  • Unique, in your image

  • Optimal comfort (your body will thank you)

  • Unforgettable memory of creation

Disadvantages:

  • Longer delay

  • Higher price

  • More involving process

The dress in the store

Benefits :

  • Immediately visible

  • Sometimes cheaper

  • Quick fittings

Disadvantages:

  • Models seen and reviewed

  • Additional adjustments needed

  • Less customization

The right time to order your custom-made dress (yes, there is one)

Ideally, order your dress 8 to 12 months before the big day. This leaves time for:

  • chat with the designer,

  • do the fittings,

  • manage alterations (even unforeseen ones),

  • and avoid chasing a hem on the eve of the wedding.

What if you're late? Some designers accept express requests, especially for a short wedding dress , but this often costs more (and increases stress—not recommended).

Conclusion: So, how much should you budget for a custom-made wedding dress?

As you can see, the price can start at around €1,200 and climb up to €5,000 or more , depending on your choices. But one thing is certain: you're not just paying for a dress, you're paying for experience, expertise, and a garment designed just for you, for a unique day.

What if you find the dress of your dreams for €1,800, in a small, hidden workshop, with a lovely designer and sublime fabrics? Then you've won everything. In fact, here's an interesting article on the subject .

Final tips to avoid blowing your budget

1. Plan an overall budget (dress + accessories + alterations)

Don't put everything into the dress without thinking about the rest: shoes, lingerie, jewelry, veil... All of this can quickly increase the bill if you're not careful.

2. Dare to ask questions (even silly ones)

The designer is there to help you, not judge you. Ask for details on pricing, deadlines, and options. And if something seems unclear, ask for clarification. You deserve to be reassured.

3. Remember: it's YOUR dress

There are no hard and fast rules when it comes to tulle. Whether you're dreaming of a princess gown or a simple outfit, you need to feel beautiful, comfortable, and happy. And that's worth all the gold in the world (or almost).


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